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TEXT / Services ... ARTICLE / Cousin Marylin and Business Identity ... FOLIO / View my full portfolio ...
TEXT / Services My services are a mix of Design, Photography, Illustration and Creative Strategy activities. Whether it is in print, or in electronic form such as a website, all projects can draw on these areas. ACTIVITES / Design. Share ideas – Create – Develop – Produce. This is the basic design process. It is inspired by your vision for your business. I design logos and items in printed and electronic form such as brochures, advertisments, stationery, packaging, display boards and websites. Such items are 'tools' for your business. Everything your customer sees and uses should be 'by design'. Photography and Illustration have the power to send an 'instant message' to the viewer so are important tools in graphic design. I produce certain styles of photography and illustration, but more often I will draw upon other professionals when developing imagery. I have a network of unique and skilled illustrators and my services include photo editing. I photograph products, food, styled scenes, architectural interiors and exteriors, and landscapes. Creative Strategy is looking at the bigger picture - developing the identity of your business (brand) and devising ways to strengthen it's position in the marketplace. The communication 'tools' we decide upon for your business become it's identity in the eyes of your customers. This service assists in the development of a new business, or to enhance an existing one. IN PRINT / Design of your business stationery and marketing collateral such as leaflets, posters, postcards, brochures and direct mail. Other print based design includes large format display (for shop fits and exhibitions), packaging, signage, magazines, and advertising for newspapers, magazines, and billboards. I have a pool of hand-picked printers and will source your print or liaise with your existing printer. I advise on quality vs cost and the options available to suit your situation. ON THE WEB / Design services for electronic devices include websites, Flash animation, 'e-flyers', CD-ROM/DVDs and touch screen display interfaces. I can design, build, get your website online and train you to update it. I have described my website design service and collated some general information for those new to websites in my article Understanding Websites ...
TEXT / The Design Process Each project I undertake follows a series of stages that make up the design process. Together we will discuss the values and goals of your business and the design task at hand. We will develop a brief to inform the design. In this way, the final design product is integrated with your business strategy. The typical stages of the design process are: You are involved and informed at every stage. Consideration of your business identity is a key function in every step of the design process. This ensures a unique, tailored outcome. Like every business, every project is unique so we will adapt this process to suit. DISCUSSION / Emphasising your values so we can create the Vision. Our goal here is a design brief to guide the development of concepts and design. First we need to look at the detail. What are you trying to achieve? What are your ideas for achieving this? Have you tried to achieve this before? What about it was successful, and what was not? We will consider your product or service, where you sell, where the potential is and who your competition is. You will need to clarify who your customers are and who your potential customers may be. Most importantly we will discuss how you expect your staff and the business as a whole, to relate to your customers. These values will become a strong part of each aspect of the design. With all cards on the table, we can pick the most valuable which will help us reach our ultimate goal of the exposure and growth of your business. These will be the pointers that we need to focus on to create the concepts. At this stage we finalise the brief. RESEARCH / This is undertaken by everyone involved. Some questions we need to ask are 'What do I like the look of?' and 'Who are the competition?'. If you think it might be useful, keep it, even on a whim. If we knew what it was we were doing, it would not be called research, would it? Albert Einstein (1879 - 1955) MARKETING STRATEGY / I work at the creative end of your marketing strategy. You may already have a marketing strategy in which case the design project will build on it and enhance its outcomes. Or, you may be currently developing a marketing strategy in which case the design project will contribute to the success of the task. Or, you may be yet to develop a marketing strategy in which case the design project can provide the foundation and impetus for the development of a marketing strategy. At this stage we may revisit and clarify the brief. CONCEPT / The Vision informs the Design. With the outcome of our discussions as a guide, we can now let the ideas flow. Our creativity is informed by the values and goals we highlighted, so the solution will be a winner. Back at the studio I will develop a series of concepts for discussion - the vision. In the case of developing a business identity, we will look at concepts for imagery, colour schemes, font styles and discuss the general look and feel. DESIGN / Through a process of drafting and review, circulated between us, we will refine the design. When necessary I will call on freelance specialists such as illustrators or website database developers. I design and build websites, and offer advice on website hosting. I offer the necessary training to allow you to update your website. I have compiled some information on website projects here ... DELIVER / I have a pool of hand picked printers if you don't already have your own, and can advise on quality with your budget in mind. REVIEW / The question has to be asked - 'Have we been successful?' A review completes the cycle as we revisit our intentions from the early stages.
TEXT / Services ... ARTICLE / Cousin Marylin and Business Identity ... FOLIO / View my full portfolio ... Top ...
TEXT / Feedback from clients
Jo Myles, Suncorp, Corporate Projects Division.
"Wow, they are fantastic - I'm so excited about them. I'm going to have a chat to PPRUA [GIO partner] who I know will be absolutely rapped with them." Marie Chand, GIO, Commercial Customer Development.
"The client really loves your work, as do I. Thanks for the brillant work. The GIO Marketing head was very impressed with the invite and said that she will think about sending more of her work through us." Lisa Furley, RT Kelly Outsourcing, Account Manager.
"These are fantastic! Everyone is very impressed." Erica Smith, Suncorp, Direct Customer Sales & Service.
TEXT / Services ... ARTICLE / Cousin Marylin and Business Identity ... FOLIO / View my full portfolio ... Top ...
TEXT / About Duncan Grant Degree training and 6 years of diverse industry experience qualifies me to inspire your business and your customers. I am based in Brisbane and service clients throughout Australia and the UK. WHO I WORK FOR / I offer design services to businesses and not-for-profit organisations. I have produced designs for industries as diverse as theatre, finance, sport and retail. I also provide my services on a freelance basis to exhibition designers, shopfitters and interior designers. My experience working in large formats, with photography, and on theatre sets have given me a good creative and technical skill set for this type of work. QUALITY FROM EXPERIENCE / I have worked in design and photographic roles in magazines, design and advertising agencies, in a large producing theatre and in the financial sector. I undertook this diverse career path in full-time positions and as a freelancer. Since my four year degree I have spent four years in Australia and three in the UK. You can be assured that through my passion for an attention to detail, and by employing my top creative and technical skills, work I deliver is of an upmost quality, from creative design through to print production, and with an eagle eye on print. QUALIFICATIONS / I achieved a B. Graphic Design (Photography specialisation) from the University of Canberra. I have also taught multimedia to artists and young people, and led workshops in secondary schools. Sally Reynolds is an Illustrator who works with me on some projects. Sally has a B.A. in Graphic Design (Illustration) and has since completed post-graduate studies in art education.
TEXT / Services ... ARTICLE / Cousin Marylin and Business Identity ... FOLIO / View my full portfolio ... Top ... Home ...
© Duncan Grant, 2005-2006.
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